What are Backlinks?
If article marketing is new for you, then you will want to read this article to get a concise answer to the question, "What are backlinks?" You may already have heard this word, and understand that they are somehow beneficial.
What exactly are backlinks? They are blue clickable words you see in documents on the internet for people to click on to go to a page on your website. In this article you will learn where to place them, how to place them there, and why they help you.
Where you put these links is at the end of your articles, which you submit to online article directories. Mass submission of your articles quickly accomplishes backlinking. Most directories accept 2 active hyperlinks in a closing signature, which is posted separately at the finish of your article, in what is defined as a signature box. At the bottom of the space where you paste your article into the article directory, there will be a blank for you to copy your signature. As soon as your article is published, the links in your signature are also published and function as backlinks to your site.
How you place these backlinks into your article is a simple practice of creating a well-crafted call-to-action of 2 sentences containing 2 links. The first link is anchor text - a 2 to 3 word phrase using the main keyword phrase from your article, for example, how to housebreak your puppy, which links to another related article on your site. The second link is the actual link leading to your homepage. Your signature might look something like this -
For more on how to housebreak your puppy, get advice from an expert. Click here and go to puppytraining dot com.
The words housebreak your puppy would be an anchor text link linking to another article on puppy training at your site. The second link will be in the familiar http:// form. There are free sites with easy-to-use link creation tools, and blog post editors have functions for creating live links that will allow you to make live links in both of these formats.
Why do backlinks help you get traffic? When Google crawls the article directories it picks up these multiple links leading back to your site. First-rate articles are often republished by readers with your backlinks, adding further instances for Google crawlbots. Your website's authority is increased with Google, helping your page to appear nearer to the top of search engine results.
If you mass submit articles with correctly crafted signatures to a couple of hundred article directories, you fabricate links across the net which Google and other search engines translate as traffic. The higher your traffic, the higher your Google ranking. Providing backlinks on many sites founds your website's authority effectively across the Internet. And, when you post on more prestigous directories, some of their authority is related with your site. Now that you have read this article, you understand more where to position backlinks, how to build them, and why they can increase traffic to your site, article marketing's key purpose.
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